Final Rationale

Workbook: Physical

The theme of my Wellington City Council pamphlet is ‘Street art of Wellington’.

This theme offered itself really nicely to a lot of artistic imagery and allowed me to really play with the abstract environment of each location of artwork. I hoped to capture the wild overgrown grunge of the Miramar Gun Emplacements; the fluid and playful air of the Te Aro Bus Stops and the sophisticated and refined demeanour of the Tuatara (Third Eye Temple) Brewery. I did this through the use of brush strokes – each location lent itself to a variation of different art aesthetics that also aided the communication of their differences through the brushstroke motif.  I kept the type tightly set within the grid structure as a tool to juxtapose the organic nature of the brush strokes and illustrations. These confines of type alongside the blocked colour acted as a kind of metaphor for the confines of a building’s wall on of which these artworks are painted.

Throughout this assignment, I have learnt of the benefits of documenting my work as I go, it made the whole process far more manageable as I was able to see my process unfold and made far less work to complete during the last week. Next time I would identify any areas that seem to not work earlier on so to help myself have a clear developmental path rather than needing to start over halfway through the course.

Studio Class 6.1


During class, we were able to get our last feedback from our tutors and make the final tweaks to our pamphlets through numerous iterations of printed booklets. I have continued to play with the front cover, I have not yet found a composition that I am satisfied with yet. My imagery for my location spreads are finally coming together in a way that I am alright with – they are not my favourite thing, but I will keep working to better them. I have placed my map and key on the first spread (Discover Wellington) and shifted the icon key to the following page (Art and Culture). I am unsure at this point as to whether or not this key is required as I may be able to put the names at the locations, however, they may be too small of a font size to be realistically legible. I will play with that and see how it looks. I have had to rearrange the second spread to make room for the icons key. I feel as though it is working so am not too worried about it at this point. I have placed some simple brush stroke lines as an illustrative element to this spread and will also apply it to the location spreads but with their relative descriptive brush stroke style. I will attempt to compose these strokes in a way that speaks of the styles and motion found in that location.

For independent study, I will continue to expand upon the ideas just expressed and also do some test prints of it so that hopefully I can be printing my final on Wednesday 5th.

Studio Class 5.2


In class, again we were left to our own working. I was able to speak one on one to Lee about my pamphlet. She gave me heaps of pointers about what I was needing to do next.

Cover – The cover had a good base idea but should represent the 3 locations through some means – I will play around with having brush strokes taken from the frame of each of the location images and integrate them as an abstracted illustration of wiggling and weaving together. The spine edge of the cover doesn’t line up so will need to create a spread in either Illustrator or Photoshop in order to get it to line up perfectly.

Spreads – The first spread was printed with the wrong body text typeface and so will need to double chack this next time when printing it in the future, especially the final. On the right side of this spread the spacing between each of the categories vary and so these need to be kept at the same point difference which should also provide more room below for the map to spread across the bottom. Similarly, on the following spread, I need to format the tabs of the bullet point lists – I had forgotten to redo it after reapplying the text. This spread could also do with some light imagery. My location spreads were rather bland and so having a location added to the top of the page then allows for consistency across all locations (I had added the location address to only the last spread). I will also need to remove the border around the photo imagery as it makes the page to “bitty”. Adding a pull quote to the left-hand edge will create a better balance. Lastly, my walking illustrations require a higher contrast as they cannot be clearly seen when it has been printed.

For independent study, I will be editing all of this by finalising my map and placing it into my document. I need to figure out whether I will need a key for my map and if so, where I will be able to put the icon key instead – potentially the ‘Arts and Culture’ spread.

Studio Class 5.1


During class, we were given time to put our heads down and get on with our work whilst our tutors came around to given feedback one on one. We were required to print out a mock up booklet in order to get a feeling to how the dynamic works in that form. After doing so it highlighted many areas that required some more work. I have not yet done a map and only completed 2/3 icons and have located them on the first spread – this might change later on. At this point, I had been working in an entirely monochromatic colour palette- for the independent study, I will play with alternative colours for the blocked background. I have begun playing with ideas for the cover of the pamphlet but have not yet refined how the paint scribbles will work.

For independent study, I continued working on completing the icons and battling with my illustrations. I have tried to simplify down the content on each spread and create a clear visual style that flows through the entirety of the pamphlet.

Studio Class 4.2


During class, we were given the task for beginning to play with the illustration of a map to go on the first introductory spread. Whilst in class I started to draw up ideas of how to illustrate my map as my locations are very far apart. We were then given a napkin on of which we were to quickly draw and explain how to get to our locations this became very helpful in simplifying what information needed to be included. Following this I went through the feedback given to me during the critique last class and have made alterations to the point size of the title text and body text; removes the distracting pattern from behind text; fixed my paragraph styling, and began working on the 3 communication icons.

For Independent study, I found a bunch of new artist models to draw some inspiration from which will hopefully take my design in a new direction. They are a lot more controlled in their handling of type and also utilise colour in order to create hierarchy on the page rather than purely scale. The illustrations for the 3 location spreads are still under some intensive re-evaluation and have a new idea of incorporating the brush stroke ‘motif’ as a frame for the images I have taken at each location. These will differ in order to communicate the variation in environment and art style found at these locations. I have removed my text from my spreads in order to begin to rehandle it with this new style in mind; then formatted the bullet point lists with tabs and started to play around with alternative heading typefaces and scales.

New Artist Models:

Studio Class 4.1


This morning was the big critique! I was given heaps of feedback about the work I had produced and have a better idea of the way in which I need to handle the space – white space is good. I still feel as though I have not quite yet got the layout working in a way I am happy with – I am battling with it. I am needing to go looking for some new slightly more controlled artist models to draw inspiration from.

To work on:

  • Body text too large try 9pt
  • The coloured texture makes the body text challenging to read – reconsider the placement and frequency of these
  • Heading potentially too large – play around with the scale of it
  • Turn hyphenation off
  • The photograph looks a little too awkward, is it necessary to understanding the location/atmosphere
  • Develop the icons
  • Define a clear focal point of the spread

Things working well:

  • The illustrations – given context to the kind of terrain of each location and the tools/function of the spaces
  • Range of media
  • The texture of the lines to communicate the types of art found in this location


Studio Class 3.2


During the lecture, I was given loads on inspiration as to how to work with my text and a refresher from last year as to how I am to utilise InDesign in order to more efficiently manage my text. In class, I was able to speak to Lee about the inspiration I wanted to draw from my artist models – bold handwritten titles, limited colour palette, minimal text. Ii was also able to speak to Mark about how better integrate the illustration and text, rather than just have one side of the spread for each – Maybe the text could be the most dominant feature and the text and imagery work to support it. I feel as though I am still battling with the imagery – I might break it down and attempt to handle it in portions of the page. For independent study, I will need to take this advice on and make my spreads more unique and engaging. I will need to have two spreads and an intro page ready for the critique on Monday morning.